A Letter From the CEO

Hi. It’s Michael Luscher, POINT3 Founder & CEO.

I wanted to reach out with some exciting updates on the evolution of POINT3.

Since starting this company, we have been focused on 2 things:
Basketball
Performance



Every day, we obsess over the needs of basketball players, designing apparel that helps them perform on the court. Recently we’ve realized that obsession has come at the sacrifice of something even more important… FUN.



Starting today, you’ll likely notice some changes to our website, our communication and in general, our focus. To kick things off, we’re proud to announce our first collaboration with Call of Duty around today’s release of Modern Warfare 2, which has everyone in the gaming community hyped! You can check it out here, and grab these exclusive pieces while they last.

We will still make your favorite shorts, backpacks and compression. But now they may feature designs from your favorite video game, or limited-edition collaborations with a creator whose entire existence is about making his or her audience laugh.



We will continue to offer the best performance apparel, powered by DRYV, so you can eliminate distractions and focus on your game. But we’d like to think we can do that while bringing a smile to your face – all while you work up a sweat.

Thanks for being a part of the POINT3 universe and for loving the game, whatever that game may be.